CAMPUS WILD MOSS_ADIDAS X BAD BUNNY_COACHELLA

•

Spring Campus greenhouse

I am happy to have participated in this incredible project as an industrial and interior designer, I am infinitely grateful to all the teams that intervened to make this design a reality, here is a little of what this great project was for adidas X Bad Bunny_Spring Campus - Coachella 2023.

An interactive activation shape in a cube form, designed in the spirit of springtime with over 50,000 flowers, spanish moss and Japanese Bonsai trees, the space celebrated the “Wild Moss” Campus shoes with a launch where guests could purchase the footwear in-person or through adidas’ Confirmed App.

The built-in irrigation system via vertical trellis for water to travel down, keep the moss and flowers hydrated, not only creates a natural sensation, but it really mantain life in the walls of the structure, making the space a living building.

For the entrance we use the iconic silhouette of the Bad Bunny rabbit itself as the doorway with a led light box that make the space even more appealing and inviting to live the experience in the night, and for the back we used the trefoil as an entrance arch to the pop up store.

Prior to the festival, a Bad Bunny-themed flower-moss truck was sent around Indio, California, the vehicle allowed fans who found the truck receive a flower with an attached QR code, to purchase one of 50 early-released pairs of adidas x Bad Bunny’s Campus sneaker’s newest colorway, the dusty green “Wild Moss.”

Agency : Wunderman Thompson Colombia
Client : adidas Senior Manager Storytelling: Valentina Benitez
Colombia CEO: Julián Mercado, CCO: Daniel Payán
BXA Director: Sergio Pinzón, Account Director: Federico Roa
Industrial, Interior Designer and 3D Artist: Andrés Moreno
Concept: NWC

Production & Photos Agency: CorsoMG
2023